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Nike Bauer For Sale
by Alanah McGinley on 02/05/08 at 12:35 AM ET
Comments (3)
From Ian Austen at the NY Times,
Thirteen years after acquiring Bauer, and making bold promises that it would transform the business of hockey, Nike has put its Nike Bauer unit up for sale, a rare bit of comeuppance for one of the world’s powerful brands.
Though Nike Bauer remains a market leader, many analysts predict that the company will find it hard to recover even half the $395 million it paid for Canstar Sports, Bauer’s Montreal-based parent, in December 1994.
“It was one of Phil Knight’s ideas,” said Brady Lemos, an analyst with Morningstar, referring to Nike’s chairman. “Perhaps they were too optimistic.”
more... looking at the history and details of Nike Bauer’s performance and what went wrong
Filed in: Hockey Equipment | KK Hockey | Permalink
Tags: bauer, hockey+equipment, nike,
Comments
I should’ve noted that we linked an article from the Toronto Star about 2 weeks ago as well—but this NY Times article provides a bit more depth on the Nike Bauer history, plus the state of the hockey equipment industry in general.
Posted by Alanah McGinley from British Columbia on 02/05/08 at 01:52 AM ET
Despite the fact that NikeBauer has a substantial market share, the fact of the matter is that the hockey market’s profits are relatively flat, so if you want to make money, that’s fine, but if you want an investment with potential for growth...Hockey ain’t it.
Posted by George James Malik from South Lyon, MI on 02/05/08 at 03:08 AM ET
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It’s been for sale for months...They were apparently counting on roller hockey taking off..umm, smart?
Posted by NHLJeff from Boston, MA on 02/05/08 at 01:34 AM ET