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One Big Happy Social Family
by Paul on 10/29/09 at 05:29 PM ET
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from Greg Wyshynski of Puck Daddy,
The NHL believes that bringing fans together socially online, and bringing fans closer to their favorite teams and players, is a fundamental way to grow the game in a changing media culture. But will these “fan experiences” happen organically enough to not feel like a corporate marketing campaign; and will the ongoing debate about how teams and players use Twitter result in too much control over their messages to fans?
DiLorenzo is the man behind the NHL Fans microsite, a massive collection of social media that ties together blogs, videos, tweets, user pages and message boards—which have always been the leading attraction for many hockey fans using the NHL’s official team sites.
Filed in: NHL Teams, NHL Talk, NHL Media, Hockey Bloggers | KK Hockey | Permalink
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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.
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