Kukla's Korner Hockey
Our Viewing Future
by Paul on 03/17/07 at 12:36 PM ET
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from BRANDWEEK,
For all their promises, however, these tech-enabled gambits have also raised some 21st-century problems. Greater access to fans is indeed great, but how can a league guard against high-tech cannibalization of its core business? If fans can watch highlights, entire games and even customized telecasts online, how can owners make sure enough fans are still forking over cash for the wooden seats? What effect will Web-enabled access have on a team’s media partners? Are there tech opportunities now in play for sponsors, too? And as tech advances and allows fans to choose where, when and how they’ll view their favorite teams and events, how much control are the teams and leagues themselves willing to relinquish?
read on… not NHL specific, but a good read on where this is headed…
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