Kukla's Korner Hockey
Promoting Campbell
by Paul on 02/28/08 at 12:38 PM ET
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from Brian Milner of the Globe and Mail,
While the Sharks’ general manager was making a big splash with his acquisition of all-star defenceman Brian Campbell from the Buffalo Sabres, Malcolm Bordelon, the executive vice-president of business operations, was working behind the scenes to set in motion a marketing strategy for the team’s newest prized asset.
Within hours, the team had replica jerseys in its store and was ready with a few T-shirts and player pucks, Bordelon said between meetings after the big trade.
The team website also featured a photo montage of Campbell in action (as a Sabre and an all-star), as well as backup goaltender Brian Boucher, the team’s less illustrious acquisition on trade day.
Filed in: NHL Teams, San Jose Sharks | KK Hockey | Permalink
Tags: Brian+Campbell,
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