Kukla's Korner Hockey
Putting Your Best Face Forward
by George Malik on 11/17/06 at 03:51 AM ET
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from NHL.com’s Marcie Garcia:
Mostly, I know that there is an interest into the personal lives of the favorite player. Notice the autograph line is never without a picture to sign or picture to take. And yes, some teams do an outstanding job of allowing a peek into the personal lives of their athletes. Good Public Relations Departments make sure there are player and team involvement throughout the season, which is important for both sides of the puck. Why not invest in fans the way they invest in the team? Fans invest their time, energy, not to mention dime, and most importantly, emotion - even when at times it’s tough. Let’s face it; it’s easy to latch onto another winning team as opposed to sticking to your guns, even when a losing record is as common in your city as garbage day pick up, sometimes the two are hard to differentiate.
The old logic is that players put fans in the seats, and winning keeps them there, but if you don’t know anything about the name and number on the back, you probably won’t care about the logo on the front.
Fan bases aren’t a renewable resource. Teams that treat their fans like chattel tend to pay for their attitudes in both in lost revenues and bad reputations with the media members who have to deal with crappy PR departments. Are you listening, Mr. Hahn?
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