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Risk & Reward Tickets
by Paul on 03/10/08 at 09:25 AM ET
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from Jonathan Lansner of the OC Register,
The Anaheim Ducks, defending Stanley Cup champs of the National Hockey League, opened a market for what’s called “Dibz,” a deal that lets you buy the rights to buy playoff tickets.
For the Ducks, “it’s one of those things, a nutty thing, to stay on the cutting edge,” says ticket chief Steve Obert. “We’re not really doing it for the revenue right now.”
How Dibz works is a modest mind twister. These deals mimic commodities trading in “futures” where, for example, oil producers and gasoline makers try to lock in demand and supply. That’s how oil trades for $100 a barrel.
With Dibz, you start out with a relatively cheap tool. For Ducks playoff games, the Dibz – a right to buy tickets, and who must buy them if the game’s played – were initially priced from $8 for guaranteed upstairs tickets for the first round to $44 for club seats for the Cup’s fourth and final round.
A Dibz buyer gets his or her tickets at face value when a given game is cemented on the playoff schedule. The Ducks, in their case, are supplying roughly 40 tickets per potential game.
Filed in: NHL Teams, Anaheim Ducks | KK Hockey | Permalink
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