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Seeking Attention
by Paul on 05/30/08 at 08:00 AM ET
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from Drew Sharp of the Detroit Free Press,
The NHL limited player access Thursday, providing only four Red Wings to answer questions at a news conference, even though Game 4 isn’t until Saturday. The Penguins’ four players, believe it or not, did not include Sidney Crosby. It was downtime, an extra day to rest, extra time to heal. Such conditions provided the ideal opportunity for the NHL to further build a mainstream fan base.
The Wings are entitled to an off day. It’s a long grind, physically and mentally, going this deep into the playoffs. But a sport’s championship series remains its greatest marketing tool, and when you’re blessed with an exceptional second-day talking point like Game 3, you must milk it for every ounce of publicity.
Filed in: NHL Teams, Detroit Red Wings, Pittsburgh Penguins, NHL Talk | KK Hockey | Permalink
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