Kukla's Korner Hockey
Selling The Game
by Paul on 06/26/08 at 07:42 AM ET
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from Terry Lefton of Sports Business Journal via the Sporting News,
“I have never been more bullish on the league,” an ebullient commissioner Gary Bettman told the audience of about 75 partners. Bettman has been commissioner since 1993, so that’s quite a statement.
Using vernacular familiar to any sports fan, John Collins, the NHL’s senior executive vice president of business and media, said: “We’ve got the mojo; now we’ve got to show we can do something with it. Pepsi knows how to sell soda, we need to convince people we know how to sell hockey on a national basis, and I think we are starting to do that.”
more and some Winter Classic talk too…
Filed in: NHL Talk, NHL Business of Hockey | KK Hockey | Permalink
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