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Shop.NHL.com Sales Figures
by Paul on 01/10/08 at 09:11 AM ET
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New York (January 10, 2008) – Sales of NHL-licensed product on Shop.NHL.com for December increased 44% compared to the same period last year, the National Hockey League (NHL) announced today. The holiday sales period experienced an additional boost due to the demand for official Amp Energy / NHL Winter Classic merchandise. The most searched term on Shop.NHL.com was “Winter Classic,” while four of the six top-selling items were of the NHL Winter Classic variety.
Twenty-six NHL teams increased online merchandise sales for December 2007. The Pittsburgh Penguins, winners of the Amp Energy / NHL Winter Classic, led the pack with a sales increase of 164% in comparison to December 2006. Other teams who experienced a significant increase for December sales year-over-year were the Chicago Blackhawks (92%), Washington Capitals (89%), St. Louis Blues (87%), Buffalo Sabres (85%) and the Anaheim Ducks (84%).
TOP 10 SELLING ITEMS ON SHOP.NHL.COM (December 1-31, 2007)
1. Pittsburgh Penguins 10 Greatest Games DVD
2. 2008 NHL Winter Classic Tee – Royal Blue
3. 2008 NHL Winter Classic Hoody – Buffalo Sabres
4. NHL Big Six Short Sleeve Tee – Grey
5. 2008 NHL Winter Classic Hoody – Pittsburgh Penguins
6. 2008 NHL Winter Classic Crosby N&N Tee – Pittsburgh Penguins
7. NHL Greatest Moments DVD
8. S. Crosby N&N Tee – Pittsburgh Penguins Black
9. Hockey Fights Cancer Tie - Pink
10. NHL Deluxe Standings Boards New – NHL Logo
TOP 10 SELLING PLAYER JERSEYS ON SHOP.NHL.COM (December 1-31, 2007)
1. Sidney Crosby, Pittsburgh Penguins
2. Alex Ovechkin, Washington Capitals
3. Daniel Briere, Philadelphia Flyers
4. Chris Drury, New York Rangers
5. Ryan Miller, Buffalo Sabres
6. Maxim Afinogenov, Buffalo Sabres
7. Brendan Shanahan, New York Rangers
8. Evgeni Malkin, Pittsburgh Penguins
9. Joe Thornton, San Jose Sharks
10. Henrik Lundqvist, New York Rangers
Filed in: NHL Talk | KK Hockey | Permalink
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