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Sports Marketing Double-Take
by Alanah McGinley on 10/14/08 at 06:01 PM ET
Comments (4)
From Darren Rovell at CNBC’s SportsBiz:
A blog reader writes in today to tell us how similar the “NHL Face Off 2008” logo was to this year’s “NFL Kickoff 2008” logo.
It’s kind of ridiculous how similar they look. Have we really run out of logos? I know no idea is really original, but I hope the person who put this one together at the NHL didn’t get any sort of credit for it.
Rovell is apparently suggesting the NHL’s work is a knock-off of the NFL’s earlier logo. I’ll leave it to readers to decide, but he might have a point…
Filed in: NHL Talk, NHL Business of Hockey | KK Hockey | Permalink
Tags: marketing, nfl, nhl,
Comments
the reason why it looks just like the NFL’s is really easy folks.
The NHL’s new head of Marketing came from, guess where? Yes, the NFL. The NFL was the correct answer there.
Guy comes from the NFL to the NHL and says hey lets do it like this.
Posted by frank on 10/15/08 at 08:22 AM ET
Perhaps it’s “payback” for this:
http://www.kuklaskorner.com/index.php/hockey/comments/weve_seen_it_before1/
Posted by BuzzFledderjohn on 10/15/08 at 08:24 AM ET
And at the beginnings of the games with Keifer Sutherland intoning, This is a production of the National Hockey League is similar to the NFL’s intro also!
Posted by gmuny2002 from York, PA on 10/15/08 at 06:23 PM ET
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Gary copying other leagues… No. He wouldn’t do that. He’s a good man. Great man. God like man. Love him.
Posted by Kevin from Pittsburgh on 10/14/08 at 06:53 PM ET