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Strong Sales At Shop.NHL.Com
by Paul on 06/18/07 at 12:01 PM ET
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New York (June 18, 2007) – The 2007 Stanley Cup Hot Market sales period, beginning at the culmination of the Stanley Cup Final and including the seven days following it, produced a 48% increase from last year’s Stanley Cup Hot Market period and the highest sales numbers on Shop.NHL.com since the Detroit Red Wings won the Cup in 2002. The “Locker Room Hat” and “Locker Room Tee,” the two top-selling items on Shop.NHL.com, generated sales increases of 32% and 84%, respectively, over last year’s models.
Sales of NHL-licensed product increased on Shop.NHL.com for the ninth consecutive month, creating 22% sales growth for May 2007 compared to the same period last year. Fourteen NHL teams increased online merchandise sales for May 2007; the Ottawa Senators led the pack with an increase of 459% in comparison to May 2006. Other teams who more than doubled their May sales year-over-year: the Detroit Red Wings (135%), Anaheim Ducks (119%) and Buffalo Sabres (115%).
TOP SELLING ITEMS ON SHOP.NHL.COM (Hot Market / June 6-13, 2007)
1. Lee Sport Stanley Cup Locker Room Tee
2. Reebok Stanley Cup Locker Room Hat
3. Inglasco Stanley Cup Puck
4. Old Time Hockey Secondary Stanley Cup Hat
5. Stanley Cup Champions DVD
6. Stanley Cup in a Box (Old Time Hockey Hat, Inglasco Puck, Wincraft Sign, Wincraft Keychain)
7. Lee Sport Stanley Cup Illustrative Tee
8. National Emblem Stanley Cup Patch
9. Old Time Hockey Quest Fulfilled Tee
10. Lee Sport Stanley Cup Youth Locker Room Tee
TOP 10 SELLING PLAYER JERSEYS ON SHOP.NHL.COM (May 1-31, 2007)
1. Sidney Crosby, Pittsburgh Penguins
2. Ryan Miller, Buffalo Sabres
3. Chris Drury, Buffalo Sabres
4. Daniel Briere, Buffalo Sabres
5. Maxim Afinogenov, Buffalo Sabres
6. Teemu Selanne, Anaheim Ducks
7. Peter Forsberg, Nashville Predators
8. Thomas Vanek, Buffalo Sabres
9. Scott Niedermayer, Anaheim Ducks
10. Henrik Lundqvist, New York Rangers
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