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The Face Of The NHL
by Paul on 10/25/08 at 06:57 AM ET
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from Lynn Zinser of the New York Times,
Crosby’s life is full of photo shoots and commercials, slipping through back entrances to avoid crowds, and more news conferences than most political candidates. He has endorsement deals with Reebok and Gatorade, although he is used far more heavily in advertisements in his native Canada.
“We’ve seen television ratings increase in games he has been in, increased attendance where he plays,” said Brian Jennings, who is the league’s executive vice president for licensing and marketing. “He’s a powerful force.”
But the question is whether the N.H.L.’s promotion of Crosby is enough, whether one player in a medium-size market can lift the league.
Filed in: NHL Teams, Pittsburgh Penguins, NHL Talk | KK Hockey | Permalink
Tags: Sidney+Crosby,
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