Kukla's Korner Hockey
The Loyalty Of Hockey Fans
by Paul on 10/01/09 at 11:08 PM ET
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from Stephen Brunt of the Globe and Mail,
Hard-core hockey fans are, if nothing else, dead loyal.
Plenty of people, including the vast majority of Americans, may be oblivious to the sport’s charms, but those who love it tend to love it above everything else.
It is the No.1 game everywhere in Canada, it is at worst a strong second to soccer in parts of Northern Europe, and regionally in the northeastern U.S., including some major markets, plus isolated pockets elsewhere such as Minnesota, it more than holds its own.
That’s got to be the key to the NHL’s future – playing to strengths, catering to the devoted, building on the committed core audience while abandoning missionary work, leaving the heathens to their own devices.
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