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The Most New Media Savvy League
by Paul on 12/18/07 at 12:29 PM ET
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from On Frozen Blog,
Leonsis emphasized that embracing new media is for the league merely an extension of the relationship its fans have already cultivated, passionately. “All of our fans are wired. They spend most of their time on broadband. They have their mobile devices.”
“People have underestimated the importance of search. They’ve underestimated the influence of Facebook. Facebook has a $15 billion valuation — more than every NHL and NBA team combined. What did they do? They brought a big audience of young Web-savvy customers. We have to look at our business in the same vein.”
So what’s ahead? For starters, the owner contends, increasing acceptance of bloggers and the blogosphere. Additionally, individual blogs that are likely to surpass The Hockey News in popularity and influence. Their quality, he said, “is better than the copy you see in the newspaper.” Then next up comes a very new age role for NHL players.
Filed in: NHL Teams, Washington Capitals, NHL Media, Hockey Bloggers | KK Hockey | Permalink
Tags: Ted+Leonsis,
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Maybe Ted Leonsis ought to take charge of marketing the NHL in this broadband era.
Posted by SYF from Las Vegas, NV on 12/19/07 at 05:20 PM ET