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The Retail Game
by Paul on 05/18/08 at 07:50 AM ET
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from the Pittsburgh Post-Gazette,
In the final moments of today’s playoff game between the Penguins and the Flyers, a pile of “if-when” contracts could be triggered.
If Pittsburgh clinches, thousands of Eastern Conference championship T-shirts and hats will be rushed into production and shipped to stores. If Philadelphia wins, those contracts sit in limbo for whenever the series comes to a decisive conclusion.
This is the “chase business,” said John Horan, publisher of trade publication, Sporting Goods Intelligence. Even as Sidney Crosby and Scottie Upshall chase pucks around the ice, vendors and retailers are poised to chase the sales that victory brings. Blink and the business opportunity might go flying by.
Filed in: NHL Teams, Pittsburgh Penguins, NHL Talk | KK Hockey | Permalink
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