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The Stick Gets its Own Website
by Alanah McGinley on 10/18/07 at 01:57 PM ET
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From Easton Hockey,
Easton Hockey, the manufacturer of the No. 1 stick in the NHL, has announced the launch of Easton Hockey S17, a micro-site completely dedicated to the all-new technologically advanced Stealth S17 hockey stick. Complete with video, detailed graphics, technology descriptions, a variety of action photos, and a co-marketed Hollywood Records soundtrack, the micro-site is being launched to coincide with the highly anticipated introduction of the Stealth S17 stick, according to Kyle Horn, director of marketing for Easton Hockey.
Easton S17 website - showcases videos featuring Dany Heatley, Marian Gaborik, Zach Parise and Ryan Getzlaf
Filed in: Hockey Equipment, Easton | KK Hockey | Permalink
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I’m not one to get behind the newest “gimmick,” but the S17’s elliptical design is based on sound science—a stick loads energy both when it strikes the playing surface and strikes the puck, but it loses energy as it’s a square stick attempting to move in a circular motion, and the energy dissipates throughout the shaft. The ellipse allows the woven graphite fibers to load more energy as the stick strikes the ice and strikes the puck, providing more potential energy to convert to kinetic energy when one follows through, and, moreover, the ellipse helps reduce deformation of the shaft and blade, thus giving the shooter more accuracy as the stick blade doesn’t “open up” by torquing and wobbling.
Put simply, this isn’t a gimmick. It really works.
Posted by George Malik from South Lyon, MI on 10/18/07 at 05:35 PM ET