Kukla's Korner Hockey
Thinking Radical Changes
by Paul on 10/02/08 at 04:45 PM ET
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from Kevin Maney at Portfolio,
Put every game on line live, supported by ads and free. Store them on line so if I can’t get to a screen until 30 minutes after the game starts, I can start watching from the beginning—or I can watch hours later. Use a Hulu or Kyte type of strategy so fans can seed NHL games around the Web, on blogs and Facebook pages and so on. The No. 1 priority should be getting games in front of eyeballs and becoming the league that excites the digital generation.
That would be a truly daring, radical strategy. In fact, it’s what Washington Capitals owner Ted Leonsis told me he’d do if he were starting the NHL from scratch today.
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