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Those Ads On The Glass
by Paul on 04/20/09 at 11:03 AM ET
Comments (6)
from John Ourand of SportsBusiness Journal,
MSG Network is the country’s first regional sports network to run virtual advertising during its live NHL games, a potentially important application to attract advertisers during the economic recession.
The New York-area RSN successfully tested the virtual advertising by superimposing Subway’s logo on the glass above the dasherboards during the final week of the NHL’s regular season. MSG Network was set to expand on the application during the Rangers’ first-round playoff series with the Washington Capitals.
continued and thanks to SBJ for releasing the paid link to KK readers…
Filed in: NHL Teams, New York Rangers, NHL Talk | KK Hockey | Permalink
Comments
It’s just virtual adds that show up on television only, I thought. Something else to annoy the television viewers. :(
Still, the visual environment is so cluttered with ads I’ve started only paying attention to them to know which places to tell that I hate their ads. I know what I want and which websites to go to in order to find it - stop trying to always sell me whatever stuff you are advertising.
Posted by Baroque from Michigan on 04/20/09 at 11:13 AM ET
Yes, it is TV only. Just sayin’, can’t wait for someone to not realize it and throw a fit.
Posted by MarkK from Maryland on 04/20/09 at 11:22 AM ET
Give it another couple of years and the NHL will have ad’s plastered all over jerseys to the point where NHL players will look like they are in a NASCAR fire suit.
Gary.Ass.
Posted by MOWingsfan19 on 04/20/09 at 11:35 AM ET
Another distracting advertisement..unlike the ones behind home plate (which I despise), these particular abominations are going to be shown during action..somebody’s going to be checked into an advertisement..its like showing a virtual ad on the baseline between 1st and 2nd base..ads are supposed to be in the background, playing a subtle role..the glass ads look too primary to me
Posted by UMFan from Colorado on 04/20/09 at 12:31 PM ET
Yes, it is TV only. Just sayin’, can’t wait for someone to not realize it and throw a fit.
Posted by MMarkK from Ithaca on 04/20/09 at 12:22 PM ET
Ah, gotcha. I’m sure it won’t take long. The speed if ignorance is only barely exceeded by the speed of light. 
Posted by Baroque from Michigan on 04/20/09 at 12:46 PM ET
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Interesting, and I can’t wait to read my first “How can they expect the fans in the stadium to see clearly? This just how greedy the NHL admins are becoming at the expense of the fan” comment
Posted by MarkK from Maryland on 04/20/09 at 11:08 AM ET