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Turning ‘Northerners’ Into Panthers Fans
by Paul on 11/27/09 at 08:04 AM ET
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from George Richards of the Miami Herald,
During an early intermission Wednesday night, it looked like BankAtlantic Center was being invaded by the Rangers as fans dressed in New York blue streamed down the aisles to their seats.
Before Monday’s game against Pittsburgh, Stu Siegel and Cliff Viner, the Panthers’ new owners, greeted fans walking into the arena—making sure to also introduce themselves to fans wearing Penguins gear.
With all the transplanted northerners as well as snowbirds making South Florida their winter home, Siegel and Viner know there are hockey fans in the region. And they want to convert them into Panthers fans and have them return to the arena—even when their hometown teams aren’t there.
``I think we have an under-marketed asset, with all the hockey fans down here,’’ said Siegel, originally an Islanders fan from New York. ``We have all these people from Canada, Michigan, Philadelphia, New York down here. But they’re not Panthers fans. We haven’t given people enough to cheer for, except for 1996 and the excitement of a new team. That’s worn off.’‘
Filed in: NHL Teams, Florida Panthers | KK Hockey | Permalink
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