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by Paul on 11/12/06 at 09:28 PM ET
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from Mike Chen’s Hockey Blog,
So, if they league ran the Sidney Crosby commercial every week during an NFL game, don’t you think the name Sidney Crosby would become just a little bit more familiar to non-hockey fans? And a lot of the somewhat-knowledgeable sports fans would probably recognize the name from his mentions in SI and ESPN Magazine, thus putting face to name. You’re getting an audience of millions of people who’ve shown they are dedicated to watching sports, so why the hell don’t you throw your biggest, most marketable name in front of them every freakin’ week?
make sure to check out the story line Mike has written (you’ll understand the headline) for his proposed NHL commercial…
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