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Upping the Surcharge
by Alanah McGinley on 06/09/08 at 10:55 PM ET
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From Brian Biggane at the Palm Beach Post,
The Panthers announced their pricing schedule for the 2008-09 season Monday and, although the price of season tickets will remain largely unchanged, single-game seats for so-called “high-demand” games will carry a $25 surcharge.
“We’re doing it mostly to protect our season seat holders,” Chief Operating Officer Michael Yormark said. “We did it last year and didn’t get a lot of push back.”
Last year was the first year the Panthers implemented any surcharge, which is becoming a staple in the industry after it was introduced by Major League Baseball and brought to the NHL by the Buffalo Sabres a few years ago. Last year’s surcharge for Panthers games was $10.
Is this a smart move? Panthers home attendance for 2007-08 was 30th in the NHL at 80.2% capacity. But that being said, Biggane’s article also notes that their ticket prices are currently among the lowest in the NHL.
Update June 10th 9:14am: More on this from George Richards of the Miami Herald
Update June10th 12:14pm: And even more from Richards; the Panthers owner didn’t like being called “greedy”.
Filed in: NHL Teams, Florida Panthers | KK Hockey | Permalink
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