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Vancouver Canucks Embracing New Media
by Alanah McGinley on 10/29/08 at 08:22 PM ET
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From Rebecca Bollwitt at NowPublic:
A few weeks ago the streets and Skytrain stations of Vancouver were plastered with posters to advertise the new Canucks season. The theme, “We are All Canucks”, and the unique twist is that they used photos of players in plain-clothes, fans on the concourse, and snapshots of hockey bloggers and podcasters.
In the interest of disclosure, and as Rebecca also noted in her article, the Canucks campaign does feature myself and the other Crazy Canucks as well.
Given how much negative attention has been brought to the issue of NHL teams and fan-media in recent weeks, I just wanted to point out that there are some teams working hard to find a balance on this issue. In my experience, the Canucks themselves (you can check out their FanZone) have come a long way in recent years.
Filed in: NHL Teams, Vancouver Canucks, NHL Media, Hockey Bloggers | KK Hockey | Permalink
Tags: bloggers, media, podcasters,
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