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Variable Pricing
by Paul on 01/03/08 at 09:20 PM ET
Comments (3)
from the Tennessean,
The Predators are one of a handful of NHL clubs that use variable pricing, and franchise officials said the aim is twofold: They want to increase ticket revenue in one of the league’s smallest markets and they want to reinforce the idea that it’s more economical to buy full or partial season tickets at one low base price as opposed to buying tickets to an occasional game or two.
The concept has been hotly debated among Predators fans, some of whom don’t like paying more for more popular games, especially when the team is trying to reach an average of 14,000 paid fans per game to keep its current lease with the city intact.
For instance, the overall attendance at the previous Detroit home game this season — the first premium-plus game of the season — was 14,346 (13,608 paid).
That’s a noticeable dip from most past home games against the Wings, which were usually either sold out or close to it in 17,113-seat Sommet Center.
Update January 3, 2008: From The Daily News Journal
The Nashville Predators are starting the 2008 calendar year by eliminating the Premium Plus Pricing program that was implemented prior to the 2007-08 season, it was announced today by Predators’ President of Business Operations Ed Lang, impacting three remaining games this season.
The Premium Plus Pricing program was in effect for the following three games: Tuesday, February 12 vs. Detroit; Thursday, March 20 vs. Detroit and the home finale on Thursday, April 3 vs. St. Louis. Tickets for those three games will be reduced by as much as $39 a seat.
*note: this post originally dated December 10th, 2007
Filed in: NHL Teams, Nashville Predators | KK Hockey | Permalink
Comments
Jackets do the same thing. “Premium” game tickets are $10 more than regular games.
Premium games for this year:
Saturday, November 24, 2007—Detroit Red Wings
Monday, December 31, 2007—Edmonton Oilers
Saturday, January 12, 2008—Nashville Predators
Saturday, February 2, 2008—Minnesota Wild
Saturday, March 22, 2008—Detroit Red Wings
Sunday, April 6, 2008—St. Louis Blues
It would make sense if tickets were actually in high demand, but when you’re struggling to sell them, seems kind of stupid to dampen interest in the few games that might attract a bigger crowd.
Posted by Sarah from C-Bus on 12/10/07 at 12:50 PM ET
It would make sense if tickets were actually in high demand, but when you’re struggling to sell them, seems kind of stupid to dampen interest in the few games that might attract a bigger crowd.
A better idea might be to really push season tickets and such on those crowds instead of charging more - take advantage of the large crowds to encourae them to purchase group packages or such to save money for the next game they go too.
I have no idea if it would work, but it might be worth a shot.
Posted by Baroque from Michigan on 12/10/07 at 01:14 PM ET
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They Coyotes Pull this variable pricing crap too. They raise the prices $20-$25 a seat. Just for select Teams (Detroit) I don’t like it at all, and probably won’t be attending any games this season no matter who the opponent.
Posted by Aaron from Phoenix on 12/10/07 at 11:48 AM ET