Kukla's Korner Hockey
Variable Pricing
by Paul on 01/03/08 at 09:20 PM ET
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from the Tennessean,
The Predators are one of a handful of NHL clubs that use variable pricing, and franchise officials said the aim is twofold: They want to increase ticket revenue in one of the league’s smallest markets and they want to reinforce the idea that it’s more economical to buy full or partial season tickets at one low base price as opposed to buying tickets to an occasional game or two.
The concept has been hotly debated among Predators fans, some of whom don’t like paying more for more popular games, especially when the team is trying to reach an average of 14,000 paid fans per game to keep its current lease with the city intact.
For instance, the overall attendance at the previous Detroit home game this season — the first premium-plus game of the season — was 14,346 (13,608 paid).
That’s a noticeable dip from most past home games against the Wings, which were usually either sold out or close to it in 17,113-seat Sommet Center.
Update January 3, 2008: From The Daily News Journal
The Nashville Predators are starting the 2008 calendar year by eliminating the Premium Plus Pricing program that was implemented prior to the 2007-08 season, it was announced today by Predators’ President of Business Operations Ed Lang, impacting three remaining games this season.
The Premium Plus Pricing program was in effect for the following three games: Tuesday, February 12 vs. Detroit; Thursday, March 20 vs. Detroit and the home finale on Thursday, April 3 vs. St. Louis. Tickets for those three games will be reduced by as much as $39 a seat.
*note: this post originally dated December 10th, 2007
Filed in: NHL Teams, Nashville Predators | KK Hockey | Permalink
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