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Watching Hockey In Canada
by Paul on 05/11/09 at 08:27 PM ET
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from Chris Zelkovich of the Toronto Star,
That was a heck of a hockey game NBC missed Saturday afternoon, though there won’t be any tears shed at peacock headquarters. Even though The Messiah Tiger Woods wasn’t at the top of the leaderboard at The Players championship, NBC still drew a 2.8 rating for golf on Saturday and a 3.4 on Sunday.
In Gary Bettman’s most vivid dreams, the NHL gets those kinds of ratings. In reality, hockey’s high water mark this playoff season on NBC is 1.4.
On this side of the border, hockey dominates everything as it always does. But there will be a lot of tight collars at the CBC if the Vancouver Canucks join the rest of Canada’s NHL entities on the golf courses of North America after tonight. The Canucks are driving ratings, but the rest of the field isn’t doing much to stir Canadian interest.
Saturday’s Washington-Pittsburgh game, in the prime Hockey Night In Canada slot, drew 1.37 million viewers. That’s a strong number, but a little more than 100,000 above what CBC draws during the regular season. You’d think a playoff game involving the league’s biggest stars in a series that has been nothing short of magnificent would do better.
Filed in: NHL Media, Hockey Broadcasting | KK Hockey | Permalink
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So you have a matchup of the NHL’s two most highly promoted stars and there is a collective yawn in Canada. Guess in a lot of ways the Canadian markets are like the US markets, people are mostly interested if their local team is doing well.
Posted by Hockey1919 from Montreal on 05/12/09 at 12:08 PM ET
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Am I the only one that thinks it is time to get rid of Gary Betteman? I just think hockey could be marketed better in the USA.
Posted by goon from Grand Forks, ND on 05/11/09 at 10:20 PM ET