Kukla's Korner

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Watching NBC & MSNBC

VANCOUVER – February 22, 2010 – NBCU’s Sunday Olympic broadcasts were seen by 87 million total viewers, the most viewers for any day so far for the Vancouver Games, 16 million more and 22 percent higher than the comparable Sunday from the 2006 Games (72 million), according to data available today from The Nielsen Company.

The primetime coverage on NBC and MSNBC that included figure skating’s original dance and alpine skiing’s men’s super combined on NBC and the USA-Canada hockey game on MSNBC had 69 million total viewers, the best viewership for the comparable Sunday night since the *tabloid-fueled Lillehammer Games (79 million).

*Fueled by the tabloid coverage of the Nancy Kerrigan/Tonya Harding scandal.

8.2 MILLION AVERAGE VIEWERSHIP FOR WATCH USA-CANADA HOCKEY GAME ON MSNBC: An average audience of 8.22 million watched the USA hockey team defeat Canada, 5-3, nearly matching the best average viewership for a program on MSNBC. (Election Night Coverage, 8.23 million on Nov. 4, 2008).

★ The hockey game on MSNBC received a national household rating of 4.3, the third highest-rated program in MSNBC’s history behind the Democratic Presidential debate (2/26/08, 4.9 rating) and the analysis following the debate (4.4 rating).

Filed in: NHL Media, Hockey Broadcasting | KK Hockey | Permalink
 Tags: NBC, Winter+Olympics,

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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL. 

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