Kukla's Korner Hockey
Watching The Trade Deadline
by Paul on 02/22/08 at 08:52 AM ET
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from the Toronto Star,
TSN is boasting of having 20 ``insiders” to dissect trades and rumours. Joining the usual suspects are former Leafs GM John Ferguson Jr.
Sportsnet will cover things more traditionally this year, including doing some of the show from Vancouver. It has added NHL types Doug MacLean, Keith Primeau and Brian Lawton.
The Score will focus on viewers, with call-in and email segments. Former Leaf Mike Johnson has been added.
It all seems a bit much, but there is demand. Last year, TSN was the big winner, averaging 150,000 viewers over a paltry eight hours – more than four times what it normally draws at that time. And that represented the lowest ratings since 2002.
Update 9:26pm ET: More analysis on the trade deadline TV coverage in Canada from William Houston at the Globe & Mail.
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