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Winter Classic On NBC Draws 2.4 Overnight Rating
by Paul on 01/02/08 at 01:07 PM ET
Comments (5)
via William Houston of the Globe and Mail,
NBC exceeded audience expectations for its coverage of the Buffalo outdoor game on New Year’s Day by earning a 2.4 overnight rating (percentage of the potential U.S. audience tuned in).
Sources said an American network has not produced an audience of that size for an NHL regular season game since the Fox Sports telecasts in the 1990s.
added 3:27pm, from NBC Universal Media Village,
NEW YORK – January 2, 2008 – The NHL Winter Classic, broadcast New Year’s Day on NBC, earned a 2.6 overnight rating and a 5 share (1-4:45 p.m. ET), the best overnight NHL regular season rating in more than a decade (Feb. 3, 1996 on Fox, six-game regional, 3.0/7).
read on for more plus the top 10 markets…
Filed in: NHL Media | KK Hockey | Permalink
Tags: nbc+hockey, Winter+Classic,
Comments
As Sports Media Watch pointed out, the game was the highest rated NHL regular-season game since Wayne Gretzky’s final game in April 1999, which drew a 2.5
It outdrew all but one of NBC’s Stanley Cup Finals telecasts (Game 5 drew a 2.5)
It drew a 38.1 rating in Buffalo.
Posted by Steve from New Jersey on 01/02/08 at 02:01 PM ET
ABC got a 9.9 for the Capital One Bowl, according to Neil Best of Newsday.
Posted by Steve from New Jersey on 01/02/08 at 03:46 PM ET
Thanks Steve and here is the link to the Newsday story.
Plus I would think Detroit would have bumped up the ratings a bit too if Michigan wasn’t playing in the game against Florida.
Posted by Paul from Motown Area on 01/02/08 at 03:48 PM ET
The Gator Bowl on CBS drew a 2.7/5, so we hung with that game.
Posted by Steve from New Jersey on 01/03/08 at 11:19 AM ET
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I’d like to see how the Capital One Bowl did head-to-head. Great to see the number though, definitely higher than I thought it would be.
Posted by Jeremy from Oregon, OH on 01/02/08 at 02:01 PM ET