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Working Together
by Paul on 09/21/07 at 02:03 PM ET
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via AdWeek,
The NHL and the New York Post have hired the New York office of Young & Rubicam to handle creative assignments on their respective brands, the agency said today. For the NHL, the WPP shop, with its Toronto office, is producing a campaign that will include TV spots, print, digital marketing and cinema ads.
The bulk of the work will break around the start of the league’s season on Oct. 3.
Does this mean Larry Brooks will be the new NHL spokesperson?
Filed in: NHL Media | KK Hockey | Permalink
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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.
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Oh man, that would be scary. I don’t know one Ranger fan that likes him.
Posted by K24 from NYC on 09/21/07 at 02:55 PM ET