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Honda Renews Partnership With The NHL
by Paul on 09/12/11 at 02:00 PM ET
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NEW YORK (September 12, 2011) ─ The National Hockey League® (NHL) today announced that American Honda Motor Co., Inc. has renewed as League partner in the United States in the automotive category. The three-year agreement includes returning participation and activations at NHL events, such as NHL Winter Classic and NHL All-Star Weekend, with increased presence around NHL Awards and NHL Draft.
Honda will return as the presenting sponsor for the NHL SuperSkills event and NHL All-Star MVP Award for the next two NHL All-Star Weekends that are held in the U.S., through which Honda will receive exposure via in-ice placements, dasherboard branding, in-arena spots, and presence at the accompanying fan festivals.
Filed in: NHL Talk, NHL Business of Hockey | KK Hockey | Permalink
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