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Entries with the tag: Mike+DiLorenzo
Communicating With The Fans
by Paul on 10/30/08 at 08:58 AM ET
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from Tyler at NHL Digest,
NHL Digest took this excellent opportunity to ask many questions that readers have been wanting legitimate responses, from a credible source, for a long time. Mr. DiLorenzo was very candid and provided excellent food for thought on many communications issues facing the National Hockey League today.
We have heard Gary Bettman stress the technological savvy of Hockey fans. In that light, how much emphasis would you say that the NHL is placing on new media marketing?
For fans, digital is the front door to the National Hockey League. Not only are our fans technically sophisticated, but approximately 50% of our fans are “displaced,” meaning they live in a different market than their favorite team. Displaced fans have a significant access constraint, and digital is filling that void … particularly for live video.
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