Kukla's Korner Hockey
Entries with the tag: RDS
Winter Classic - Tune-In
by Paul on 12/01/08 at 09:33 AM ET
Comments (2)
added 11:48am, Thanks to a heads-up from a KK member, you can now watch the video here.
I happened to catch the video last night and was very impressed with it, hopefully it will draw some attention to the game on 1/1/09! I did try to find it on the web, but no luck so far.
NEW YORK (December 1, 2008) – The National Hockey League (NHL), in collaboration with NBC, CBC and RDS, has released a new tune-in marketing campaign to promote the upcoming NHL Winter Classic™ 2009 game on New Year’s Day at Wrigley Field. The TV spot, backed by the singing of the late, legendary baseball broadcaster Harry Caray and his iconic version of “Take Me Out To the Ball Game,” debuted Sunday in the U.S. on the “NBC Sunday Night Football Game” between the Chicago Bears and Minnesota Vikings. NBC’s Bob Costas narrates the U.S. version. This marks the first time that the League and its rights-holders have worked together to create a universal campaign for a single event.
Filed in: NHL Teams, Colorado Avalanche, Detroit Red Wings, NHL Media, Hockey Broadcasting, CBC HNIC | KK Hockey | Permalink
Tags: NBC, RDS,
