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Entries with the tag: budweiser

Beer and Hockey

by Alanah McGinley on 06/04/08 at 01:53 PM ET
Comments (2)

From AdWeek:

Anheuser-Busch said today it has signed a deal with the National Hockey League that enables Bud Light to remain the “Official beer of the NHL” through the 2010-11 season. Bud Light has held that distinction since 1998.

Simultaneous renewals with Anheuser-Busch and Labatt, which markets and distributes Bud Light in Canada, gives the brand category exclusivity and a brand presence in-game and at retail across North America. Financial terms were not disclosed, but analysts put the figure at $75 million.

Sheesh. 10 years and $75 million and I’ve still never had the urge to drink a Bud Light. 

Filed in: NHL Talk, NHL Business of Hockey | KK Hockey | Permalink
 Tags: budweiser, marketing,