Kukla's Korner Hockey

Entries with the tag: merchandise

What Happened To NikeBauer

by Paul on 10/09/07 at 06:30 AM ET
Comments (0)

from Rick Westhead of the Toronto Star,

“I remember (Nike CEO) Phil Knight saying at the time that hockey was North America’s fourth-most culturally-significant sport,” said John Collins, a former senior executive in Nike’s hockey division. “He wanted in.”

Nike would wind up paying a frothy $395 million (U.S.) for Canstar, a 50 per cent premium above the level its shares were trading in prior months.

Industry executives now say even though a number of suitors will probably emerge for NikeBauer, it’s doubtful the division will sell for more than $150 million – less than half what Nike originally paid for it.

read on

Filed in: Hockey Equipment | KK Hockey | Permalink
 Tags: merchandise, nike,