Mike Chen's Hockey Blog
The Expansion of Versus.com
by Mike Chen on 11/03/08 at 02:33 PM ET
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From our buddy Greg “Puck Daddy” Wyshynski:
“I don’t think Versus cares about that [criticism],” said Taylor Valentine of Horizon Media, who manages the Versus projects for the global advertising and communications firm. “They’re so up and coming, they let a lot of that roll of their back. Versus knows they’re not perfect. But everything they’re doing is aiming to get there.”
Valentine, whose firm is working with Scarbrough on some dramatic changes for Versus.com, said the goal of the network is to bring “people who aren’t the core fans” to the NHL, but at the same time “to engage those core fans” of hockey.
So how will Versus cater to the hardcore hockey fan and convert the critics? Scarbrough indicated that, like so much other successful PR efforts for the NHL, it begins with the cultivation and assimilation of both hockey writers and bloggers.
Read more to see who’s getting involved with Versus.com.
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