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Entries with the tag: NBC

NBC Quick To Pimp Sean Avery

by Mike Chen on 03/13/09 at 11:13 AM ET
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Flipping around the XM dial last night, I caught a wide batch of games on my drive home and most carried this week’s NHL On NBC promo. Of course, because it’s NBC, it featured the New York Rangers. However, rather than mention Henrik Lundqvist or Scott Gomez, it went straight for whose career stats make him a third liner.

“Catch Sean Avery and the New York Rangers…”

Huh? Oh, I guess he’s back in the league. And I guess he’s back in the league’s good graces enough that they don’t mind him being the centerpiece of a promotional game for their biggest broadcast of the week. And I guess he’s good enough (that is, enough people know who he is because he pops up everywhere from US Magazine to Project Runway cross-promotions) to highlight as one of the biggest stars of the week.

Seriously folks. If people are going to go out on a limb to condemn the guy for using frat-boy language, then don’t shove him in the spotlight when he comes back.

9:42 AM PST: Just got this in my email—“Watch Jeff Carter and the Flyers head to the Garden to take on Sean Avery and the Rangers this Sunday on NBC!” It’s also got a nice graphic of Avery in the HTML message. 

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