About Eye on the Media
Eye on the Media, debuted on Kukla’s Korner in February of 2008, and deals with all the evil, weird and just plain insane things that happen when hockey ventures into the foreign worlds of TV, Radio and News Print. I am a student, and a communications major, in New Jersey, which by association means you can blame me for destroying hockey. I love hockey and wants to hear everything you have to say about the way our game is covered.
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Last 5 Comments
comment by BobTheZee on 08/17/08
From the entry 'The Eye on the Media 2008-09 National TV Guide: Team-by-Team Network TV Schedules'.
comment by SYF on 08/15/08
From the entry 'The Eye on the Media 2008-09 National TV Guide: Team-by-Team Network TV Schedules'.
comment by Carolina On Ice on 08/15/08
From the entry 'VERSUS "Exclusive Telecast" Game of the Week Schedule'.
comment by underthechestnuttree on 08/15/08
From the entry 'VERSUS "Exclusive Telecast" Game of the Week Schedule'.
comment by Christopher on 08/15/08
From the entry 'Versus 2008-09 NHL Schedule'.
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Entries with the tag: advertising
NHL Deserves Credit For Crosby Commercial
by Steve on 03/24/08 at 04:35 PMComments (8)
One of the larger criticisms of the NHL’s marketing department is that they preach to the choir way too much. The only place to see the really well-made advertisements that they often produce is that they only air on Versus, NBC, NHL Network, local sports channels that already air the games, etc. Basically, we get that hockey’s the greatest game on Earth, go show some other folks this, and maybe we won’t have to deal with the abuse of non-hockey fans. But that has changed somewhat with the new Sidney Crosby Gatorade ad.
NHL Playoff Ad Slogan: “The Cup Changes Everything”
by Steve on 03/24/08 at 10:35 AMComments (3)
From Brandweek:
On March 28, up to eight 30-second spots will break on NHL.com with the theme, “The Cup changes everything.” Spots then roll out March 30 during the NHL on NBC. TV also will air during the playoffs on Versus and Fox Sports Net. Support includes print in Sports Illustrated and USA Today, radio and in NHL arenas. Y&R, New York/Toronto, handles with NHL Productions, New York. Tag remains: “Live every shift.”
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