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Black Friday for the NHL?
by Forechecker on 11/26/08 at 11:30 AM ET
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The Business of Sports makes a good case for sports leagues using “Black Friday”, the shopping extravaganza that follows U.S. Thanksgiving, as an opportunity to drive ticket sales:
Even though many families have cut back on their discretionary spending, there is a good chance that they’ve still put aside money for the holidays. People are still going to buy gifts for dad, the kids, family, and friends. The challenge is to communicate to your customers the idea of buying tickets and merchandise for their holiday gifts.
The article refers to general sports merchandising, but includes an NHL.com commercial as an example. For those teams which are getting creative with ticket sales, jumping on the Black Friday bandwagon sounds like a good idea, it’s the one day of the year you can count on customers running around town with money to spend.
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The Bruins are doing a Black Friday by playing in their third jerseys and asking fans to wear black to the rink.
Posted by Cornelius Hardenbergh from Boston on 11/26/08 at 12:22 PM ET