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Penguins to launch “NHL in Russian” show on HD Radio
by Tony on 11/17/09 at 03:42 PM ET
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From the Penguins:
The Pittsburgh Penguins have created a 30-minute Russian-language radio show devoted to Russian NHL fans that will air each week on the Penguins’ new HD radio station (105.9 HD2).
“NHL In Russian” (“NXL Na Russkom”) will also be streamed live on http://www.pittsburghpenguins.com and http://www.nhl.com. The show, created in partnership with the National Hockey League, will feature interviews with Russian NHL players and legends, as well as NHL news and notes. It will air at 8:30 a.m. eastern time on Tuesday mornings in the U.S. (4:30 p.m. in Moscow). It also will be repeated several times and be available via podcast.
“NHL in Russian” will debut on Tuesday, Nov. 24. Special guests on the inaugural show will be 2009 NHL scoring champion Evgeni Malkin and Russian hockey legend Igor Larionov.
The host will be Gera (George) Birman, a native of Ukraine who was been a Pittsburgh Penguins front office employee for the past 10 years. In recent years, Birman has served as an interpreter for Malkin and been featured on a number of media interviews. Birman will be joined by Oleg Mejeritski of Sovietsky Sport and Alena (Alyonka) Larionov, currently a host of Pens TV.
“We know there is immense interest in NHL hockey in Russia, and we thought this would be a unique way to take advantage of current technology and create a show devoted to Russian fans,” said Penguins president David Morehouse. “We believe there is a huge Russian fan base that will be interested in staying informed about Russian players and NHL news.”
“The NHL’s Russian-speaking fan base is passionate and growing,” said Gregg Baldinger, director of NHL Radio. “By creating this innovative audio programming, the Penguins are providing greater access for Russian NHL fans to engage with the sport they love.”
The Penguins recently became the first team in professional sports to launch an exclusive HD radio channel. Steve Mears and Tom Grimm host “Penguins Live” every weekday from 9:30 a.m-12 noon.
Filed in: Pittsburgh Penguins | The Confluence | Permalink
Tags: NHL-Hockey, Pittsburgh+Penguins,
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